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I just accidentally discoverd SHELL OIL's newest creativity website.
http://www.shell.com/home/PlainPageServlet?FC=/aboutshell-en/html/iwgen/shell_real/shell_solutions/films/app_view_film.html
Go to that URL and watch the EUREKA! video about the discovery of the concept behind the
SNAKE DRILL
It was invented by a Dutchman.
Back in the 1980s SHELL OIL had internal creativity development workshops. I worked with one of the trainers a couple years later.
Now they seem to be doing it again.
Go to the SHELL OIL website and look at the May 2nd issue of BUSINESS WEEK for more info about the drill.
Alan